NVIDIA’s upcoming RTX 3060 was an excellent value proposition. With 3584 CUDA cores, its performance was firmly placed between the RTX 2080 and RTX 2080 Ti, and the $ 329 MSRP made it one of the best bang for the buck cards around. Unfortunately for gamers, GPUs in 2021 will remain a pipedream for most. Some European retailers have already marked the card up to $ 600 USD (EUR 499), which is almost twice the premium compared to NVIDIA’s MSRP and 50% compared to the official European MSRP.
European retailers raise the prices of the upcoming RTX 3060 by almost 50% compared to the official EU MSRP
The price increase was seen by Videocardz user Determinator and posted by WhyCry. While NVIDIA is trying to get vendors to stick to its MSRP by allocating cards to vendors that will fulfill pre-orders on MSRP, retailers have taken advantage of the tactic of canceling said pre-orders and forcing customers to reorder at inflated prices. You could argue here that NVIDIA can not really do anything else in this situation while remaining under the rules of a free market. While it may restrict or restrict future delivery to these suppliers “upon request”, they can not really be seen enforcing pricing conditions for any retailer (which would be against the law).
Some retailers in Europe have even raised the price of the RTX 3060 up to a massive $ 835 USD (or $ 689 EUR), which is absolutely insane, considering that it is almost three times the original MSRP at this point. In the screens before and after comparison, you can see that the original (already inflated) prices of the RTX 3060 versus the new exorbitant price of the PCDIGA – a European store:
We have heard that the RTX 3060 so far has the most distribution out of all NVIDIA’s 3000 series, but given the booming cryptocurrency market (and mining) and the insane demand for GPUs, it’s hard to see how the free market does not will keep raising the prices of this incredibly valuable silicon. The sad fact from 2021 is that players are not as lucrative a customer for retailers as miners are – and as long as there is demand for these exorbitant prices, retailers will continue to mark these.
We have already seen Pakistani retailers sell the RTX 3060 (which has not even been launched yet!) For $ 750 USD, and it is hard to see how the situation will soon improve given the current limited supply environment. The one ray of hope for players seems to be built-in where you can regularly find premiums as low as 10% – which is almost non-existent in 2021. Buying a pre-build may be the only way for gamers to grab some GPUs this year, as major OEMs like HP, Dell and Alienware have the resources (and willpower) to enforce reasonable MSRPs.
Brick and mortar stores can also come back as it is not possible to scale through bots on a large scale in the real world and you can actually pick up a decent special pre-built at best. As prices go up, it may actually be cheaper to just buy prefabricated buildings and sell the components you do not want, instead of buying a GPU directly.
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