Major changes are in store for the Jaguar Land Rover. The British carmaker has a new global strategy, as unveiled earlier Monday by new CEO Thierry Bolloré. There is a new roadmap for Jaguar, which is losing its internal combustion engines as it focuses on purely electric luxury cars. Six new battery-powered electric cars are on their way to Land Rover, and the company is also exploring hydrogen fuel cells.
“The Jaguar Land Rover is unique in the global automotive industry,” Bolloré said. “Designers of incomparable models, an unmatched understanding of customers’ future luxury needs, emotionally rich brand equity, a spirit of Britishness and unmatched access to leading global players in technology and sustainability within the broader Tata group. We utilize these ingredients today to “Imagine the business, the two brands and tomorrow’s customer experience. The Reimagine strategy allows us to strengthen and celebrate this uniqueness like never before. Together we can design an even more sustainable and positive impact on the world around us.”
Under the Reimagine strategy, Bolloré said JLR will become a “battery-first business.” For Land Rover, six new BEVs are scheduled to arrive by 2026, although the first of these will not take place until 2024. Future Land Rovers will be built using a pair of new flexible vehicle architectures – Modular Longitudinal Architecture and Electric Modular Architecture – both are drive diagnostic. And the production of MLA vehicles takes place in Solihull in the British Midlands.
In 2026, the brand will also withdraw its diesel engines, and Bolloré said that by 2036, Land Rover should have zero exhaust pipe emissions with a goal that the entire company should be CO2-neutral by 2039.
No more engines for Jaguars
For Jaguar, Reimagine means canceling the replacement of its XJ sedan; every new Jaguar introduced from here will be a BEV. In addition, Jaguar’s Castle Bromwich plant in Birmingham, England – which is currently building the XE, XF and F types and which was to build the new XJ – will cease to function as a car factory when the three models reach the end of Their product. life cycles. But instead of closing the site, Bolloré says Jaguar will look at relocating other activities there, including expanding its lucrative group of special vehicles to the site.
These future Jaguars will all use a new electric vehicle architecture, and BEV manufacturing will take place at JLR’s Solihull factory. (Solihull is currently building the Jaguar F-Pace as well as the Range Rovers.) But designing and building a brand new BEV platform is not an instant job, so Jaguar’s all-electric future is only scheduled to begin in 2025. What this means for the Jaguars traditional two-seater sports cars remain unclear, but a replacement for the F-Type is by no means safe due to low sales volumes.